BERU ignition components BERU was the Original Equipment Manufacturer for many Porsche ignition components. Beru often provides the same top quality parts as Genuine Porsche brand, usually at a lower price. The company was founded in Ludwigsburg, Germany, in 1912 by engineer Julius Behr. It began as a manufacturer of ignition-system components during the early years of the auto industry. The company name BERU is derived from BEhr + RUndfunk, reflecting both the founder’s surname and the company’s early involvement in electrical technologies.